Plus Two Business Studies Previous Year Question Paper March 2019

Kerala State Board New Syllabus Plus Two Business Studies Previous Year Question Papers and Answers.

Kerala Plus Two Business Studies Previous Year Question Paper March 2019 with Answers

Class Plus Two
Subject Business Studies
Category Plus Two Previous Year Question Papers

Time : 2 1/2 Hours
Cool off time : 15 Minutes
Maximum : 80 Score

General Instructions to Candidates:

  • There is a ‘cool off time’ of 15 minutes in addition to the writing time of 2 hrs.
  • You are not allowed to write your answers nor to discuss anything with others during the ‘cool off time’.
  • Use the ‘cool off time’ to get familiar with the questions and to plan your answers.
  • Read questions carefully before you answering.
  • All questions are compulsory and only internal choice is allowed.
  • When you select a question, all the sub-questions must be answered from the same question itself.
  • Calculations, figures and graphs should be shown in the answer sheet itself.
  • Malayalam version of the questions is also provided.
  • Give equations wherever necessary.
  • Electronic devices except non-programmable calculators are not allowed in the Examination Hall.

Answer all questions from 1 to 7. Each carries 1 score. (7 × 1 = 7)

Question 1.
Identify the management principle which states that a manager should repalce “I with We” in all his conversations with workers to foster team spirit.
a) Espirit De Corps
b) Initiate
c) Unity of Command
d) Unity of Direction
a) Espirit De Corps

Question 2.
Identify the type of plan which specifies the steps to be carried out in different business activities in a sequential order.
a) Programme
b) Procedure
c) Method
d) Strategy
a) Programme

Question 3.
Which among the following is not an organizational objectives of management?
a) Profit
b) Survival
c) Protecting Environment
d) Growth
c) Protecting Environment

Question 4.
Grapevine relates to ……..
a) Formal communication
b) Informal communication
c) Formal organisation
d) Informal organisation
b) Informal communication

Question 5.
Name the controlling technique which states that only the significant deviations which go beyond the permissible limit should be brought to the notice of management.
Management by exception/Control by exception

Question 6.
A company offers 40% of extra shaving cream in a pack of 100 grams. Identify the sales promotion tool used here.
Quantity gift

Question 7.
A company gets applications without declaring any vacancies. However, as and when vacancy arises, the company makes use of such applications. Name the source of recruitment mentioned here.
Casual callers/Un Solicited applicants

Answer questions 8 and 9 after observing given hint. Each carries 1 score. (2 × 1 = 2)

Question 8.
Hint:- Delegation Transfer of Authority from superior to subordinate.
Decentralisation:- …………
Decentralisation refers to systematic delegation of authority throughout all levels of management in an organisation.

Question 9.
Hint:- Long term investment decision:- Capital budgeting decision.
Short term investment decision:-
Working Capital Decision

Answer all questions from 10 to 13. Each carries 2 scores. (4 × 2 = 8)

Question 10.
Briefly explain the meaning of financial planning.
It ensures adequate funds from various sources.

Question 11.
Classify the following items into appropriate elements business environment:
a) Literacy rate
b) Public debt (Internal and External)
c) Rate of saving and investment
d) Birth and death rate
a) Social environment
b) Economic environment
c) Economic environment
d) Social environment

Question 12.
State any two characteristics of a good brand name.

  1. The brand name should be short
  2. A brand name should be distinctive

Question 13.
State the conditions under which a consumer can approach the State Commission forgetting relief for his grievances.
It is established by the state government. The state Commission consists of a president and not less than two other members. A complaint can be field before the State Commission where the value of goods service and the compensation claimed exceeds Rs. 20 lakh but does not exceed Rs. 1 crore. In case the aggrieved party is not satisfied with the order of the State Commission he can appeal to the National Commission within 30 days of passing of the order.

Answer any 4 questions from 14 to 18. Each carries 3 scores. (4 × 3 = 12)

Question 14.
State any three significance of Principles of Management.

  1. Increase efficiency: The understanding of the management principles provides guidelines to the managers for handling effectively the complex problems.
  2. Optimum utilization of resources: The principles of management helps in the optimum utilization of resources through division of work, delegation of authority, etc.
  3. Scientific decision: Management principles help in thoughtful decision-making. Such decisions are free from bias and prejudices.

Question 15.
Briefly explain the different types of leadership styles.
Leadership Styles:

  1. Autocratic or Authoritarian Leader: An autocratic leader gives orders and expects his subordinates to obey those orders. Here communication is only one-way with the subordinate.
  2. Democratic or Participative Leader: A democratic leader encourages subordinates to participate in decision-making. They respect the other’s opinion and support subordinates to perform their duties.
  3. Laissez Faire or Free-rein Leader: Here the followers are given a high degree of independence to formulate their own objectives and ways to achieve them.

Question 16.
Compare Treasury Bill and Commercial Paper, both are used in Indian money market.
Difference between Treasury Bills and Commercial papers:
Treasury Bills:

  1. It is issued by RBI on behalf of the central Government
  2. It is issued in the form of sequred promissiory notes.
  3. Risk free money.

Commercial papers:

  1. It is issued by Joint Stock Company.
  2. It is issued in the form of unsecured promissery notes.
  3. It is risky market instrument.

Question 17.
State any three responsibilities of consumers.
Consumers’ Responsibilities:

  1. Be aware about various goods and services available in the market.
  2. Buy only standardised goods as they provide quality assurance.
  3. Learn about the risks associated with products and services, follow manufacturer’s instructions and use the products safely.
  4. Read labels carefully so as to have information about prices, net weight, manufacturing and expiry dates, etc.
  5. Choose only from legal goods and services.
  6. Ask for a cash memo on purchase of goods or services.

Question 18.
Explain any three impact of government policy changes on business and industry.

  1. Competition for Indian firms has increased.
  2. The customer’s wider choice in purchasing better quality of goods and services.
  3. Rapid technological advancement has changed/ improved the production process.
  4. Enterprises are forced to continuously modify their operations.
  5. Need for Developing Human Resources arise.
  6. There is a shift from production oriented concept to market oriented concept.

Answer any 5 questions from 19 to 24. Each carries 4 scores. (5 × 4 = 20)

Question 19.
Explain the following types of training:
a) Vestibule training
b) Apprenticeship training
a) Vestibule Training: This is an off the job training method. Actual work environments are created in a class room and employees use the same materials, files and equipments. This is ususally done when employees are required to handle sophisticated machinery and equipment.

b) Apprenticeship Training: Apprenticeship training is an on the job training method. Here trainee is put under the guidance of a master worker. These are designed to acquire a higher level of skills. The trainees spend a prescribed time with an experienced trainer.

Question 20.
This management function ensures that “all activities are performed as per predetermind plans”.
a) Identify the management function.
b) Explain its first three steps.
a) Controlling

b) Steps in control process:

  1. Setting Performance Standards: Standards are the criteria against which actual performance would be measured. Standards can be set in both quantitative as well as qualitative terms.
  2. Measurement of Actual Performance: After establishing standards, the next step is measurement of actual performance. Performance should be measured in an objective and reliable manner.
  3. Comparing Actual Performance with Standards: This step involves comparison of actual performance with the standard. Such comparison will reveal the deviation between actual and desired results.

Question 21.
Briefly explain any two characteristics of entreprenurship.
Characteristics of entrepreneurship:

  1. It is a systematic and purposeful activity.
  2. The object of entrepreneurship is lawful business.
  3. Entrepreneurship is a creative and innovative response to the environment and an ability to recognize, initiate and exploit an economic opportunity.
  4. It is concerned with employing, managing, and developing the factors of production.

Question 22.
Under this technique of scientific management, one worker is supervised by eight specialist foreman.
a) Identify the technique.
b) Show this technique in a diagram.
a) Functional foremanship

Plus Two Business Studies Previous Year Question Paper March 2019, 1

Question 23.
State any four regulatory functions of SEBI.
Regulatory Functions:

  1. Registration of brokers and sub brokers and other players in the market.
  2. Registration of Mutual Funds.
  3. Regulation of stock brokers, portfolio exchanges, underwriters, etc.
  4. Regulation of takeover bids by companies.

Question 24.
State any four differences between marketing and selling.

  1. Marketing is a wider term consisting of number of activities.
  2. It is concerned with product planning arid development.
  3. It focuses on maximum satisfaction of the customer.
  4. It aims at profits through consumer satisfaction.


  1. It is a narrow concept.
  2. It is concerned with sale of goods already produced.
  3. It focuses on the maximum satisfaction of the sellers through the exchange of products.
  4. It aims at maximum profit through maximisation of sales.

Answer any 3 questions from 25 to 28. Each carries 5 scores. (3 × 5 = 15)

Question 25.
Mr. Jojo is working as a production manager of a Joint Stock Company.
a) Identify the level of management he belongs to.
b) State any four functions performed by him.
a) Middle level

b) Functions of Middle Level Management:

  1. Carry out the plans formulated by the top managers.
  2. To act as a link between Top Level Management and Lower Level Management.
  3. Assign necessary duties and responsibilities to the subordinates.
  4. Motivate them to achieve desired objectives.

Question 26.
This management function seeks to bridge the gap between where we are and where we want to go.
a) Identify the management function.
b) Explain any four importance of that function.
a) Planning

b) Importance of Planning:

  1. Planning provides directions: By stating in advance how work is to be done planning provides direction for all actions.
  2. Planning reduces the risk of uncertainty: Planning enables an organisation to predict future events and prepare to face the unexpected events.
  3. Planning reduces wasteful activities: Planning serves as the basis of coordinating the activities and efforts of different departments and individuals. It helps to eliminate useless and redundant activities.
  4. Planning promotes innovative ideas: Since planning is thinking in advance, there is scope for finding better and different methods to achieve the desired objectives.

Question 27.
This management function begins with work force planning and putting people to job.
a) Name the management function.
b) Explain its first four steps/process
a) Staffing

b) Staffing Process:

  1. Manpower planning: it is concerned with forecasting the future manpower needs of the organisation, i.e., finding out number and type of employees need by the organisation in future.
  2. Recruitment: Recruitment may be defined as the process of searching for prospective employees and stimulating them to apply for jobs in the organisation.
  3. Selection: Selection is the process of selecting the most suitable candidates from a large number of applicants.
  4. Placement and Orientation: Placement refers to putting the right person on the right job. Orientation is introducing the selected employee to other employees and familiarising him with the rules and policies of the organisation.

Question 28.
Star Ltd. produces three types of products such as cosmetics, garments and medicines.
a) Suggest a suitable organizational structure for Star Ltd.
b) Represent this structure in a diagram.
c) State any two advantages of it.
a) Divisional Organisation Structure

Plus Two Business Studies Previous Year Question Paper March 2019, 2

c) Advantages

  • Each division functions as an autonomous unit which leads to faster decision making.
  • It helps in fixation of responsibility in cases of poor performance of the division.

Answer any 2 questions from 29 to 31. Each carries 8 scores. (2 × 8 = 16)

Question 29.
One of the financial decision relates to the amount of profits to be retained in the business.
a) Identify the financial decision.
b) Explain any seven factors affecting this decision.
a) Dividend decision

b) Factors affecting Dividend Decision:

  • Stability Earnings: A company having stable earnings can declare higher dividends. Otherwise, pay lower dividend.
  • Stability of Dividends: Companies generally follow a policy of stabilising dividend per share. Dividend per share is not altered if the change in earnings is small.
  • Growth Opportunities: Companies having good growth opportunities retain more money out of their earnings to finance the required investment. In such a case, they can declare dividend at a lower rate.
  • Cash Flow Positions: Availability of enough cash in the company is necessary for declaration of dividend.
  • Shareholders’ Preference: While declaring dividends, managements must keep in mind the preferences of the shareholders in this regard.
  • Taxation Policy: A company is required to pay tax on dividend declared by it. If tax on dividend is higher, company will prefer to pay less by way of dividends whereas if tax rates are lower, then more dividends can be declared by the company.
  • Capital Market: Reputed companies have easy access to the capital market and, therefore, they can pay higher dividends than the smaller companies.

Question 30.
Sun Ltd. offers shares to its employees at a price which is lower than market price.
a) Identify the type incentive offered to the employees.
b) Name the incentive.
c) Explain any four similar types of incentives,
a) Financial Incentive/Monetary Incentive
b) Employees stock Option Plan (ESOP)

  1. Pay and allowances: It includes basic pay, dearness allowances and other allowances.
  2. Commission: Under this system, a sales person is guaranteed a minimum wage as well as commission on sales. A commission plan motivates him to work better.
  3. Bonus: Bonus is an incentive offered over and above the wages/salary to the employees.
  4. Profit Sharing: Profit sharing is meant to provide a share to employees in the profits of the organization.

Question 31.
It is an impersonal form of communication which is paid for by the marketers (sponsors) to promote some goods and services.
a) Name the promotional tool mentioned above.
b) Explain its four merits and three limitations.
a) Advertisement

b) Merits of Advertising
Advantages to Manufacturers and Traders:

  • Advertising helps in introducing new products.
  • It stimulates the consumers to purchase the new products.
  • Advertisement helps to increase the sales of new and existing products.

Advantages to Consumers:

  • It helps the consumers to know about the various products and their prices.
  • Consumers can purchase the better products easily.
  • It helps in maintaining high standard of living.

Advantages to the Society:

  • Advertisement helps to create more employment opportunities.
  • It provides an important source of income to the press, radio, T.V., etc.
  • It is a source of encouragement to artists.

c) Disadvantages/Objections to Advertising:

  • Advertisement encourages consumers to buy unwanted goods.
  • Most of the advertisements are misleading.
  • Advertisement may lead to monopoly of a brand.
  • Advertisement is a costly affair. So, ultimately it increases the price of the product.